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WingStuff Owner Rick Arnoldo on The Dragonproof E-Commerce Podcast

Posted In: News

Rick Arnoldo, owner of sits down with Rick Wilson, CEO of Miva, and Richard Otey, to talk about what it takes to dragonproof your online business and succeed with a highly commoditized product. They discuss how passion, smart brand positioning, and a great company culture drive success.

Episode Highlights:
3:20 - Leveraging User-Generated Content - Rick Arnoldo explains how he helped build an online community of engaged, loyal, high-value customers.

30:00 - Grow Rich in the Niche - Rick Arnoldo describes his journey into a niche market and how this transition has benefitted his customers.

44:48 - The Antithesis of Good Business - How a dishonest shopping experience helped the owner of appreciate his own business ethos on a deeper level.

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Interesting video, but...
...What's "dragon-proofing"? Does it involve strategies to avoid finding pieces of your motorcycle on the "Tree of Shame"?
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