Rick Arnoldo, owner of WingStuff.com sits down with Rick Wilson, CEO of Miva, and Richard Otey, to talk about what it takes to dragonproof your online business and succeed with a highly commoditized product. They discuss how passion, smart brand positioning, and a great company culture drive success.
3:20 - Leveraging User-Generated Content - Rick Arnoldo explains how he helped build an online community of engaged, loyal, high-value customers.
30:00 - Grow Rich in the Niche - Rick Arnoldo describes his journey into a niche market and how this transition has benefitted his customers.
44:48 - The Antithesis of Good Business - How a dishonest shopping experience helped the owner of WingStuff.com appreciate his own business ethos on a deeper level.
- No Alias -
Interesting video, but...
...What's "dragon-proofing"? Does it involve strategies to avoid finding pieces of your motorcycle on the "Tree of Shame"?