Gold Wing News
WingStuff Owner Rick Arnoldo on The Dragonproof E-Commerce Podcast
Rick Arnoldo, owner of WingStuff.com sits down with Rick Wilson, CEO of Miva, and Richard Otey, to talk about what it takes to dragonproof your online business and succeed with a highly commoditized product. They discuss how passion, smart brand positioning, and a great company culture drive success.
3:20 - Leveraging User-Generated Content - Rick Arnoldo explains how he helped build an online community of engaged, loyal, high-value customers.
30:00 - Grow Rich in the Niche - Rick Arnoldo describes his journey into a niche market and how this transition has benefitted his customers.
44:48 - The Antithesis of Good Business - How a dishonest shopping experience helped the owner of WingStuff.com appreciate his own business ethos on a deeper level.
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Interesting video, but...
...What's "dragon-proofing"? Does it involve strategies to avoid finding pieces of your motorcycle on the "Tree of Shame"?