Does a great job of cooling.
I used this item while traveling through Baker, CA, Las Vegas, NV, Mesquite, NV, and St George, UT which are some of the hottest places on the face of the earth in August. It absorbed water quickly and did a great job of keeping my neck cool. It worked so well that it made the temperature seem much cooler, like 95 instead of 115. If you're an idiot, like my friends and I, and plan a long trip through the Mohave Desert in August, you need one of these. Take a 2 gallon baggie, place the neck tie and your cooling vest in it and fill it with enough water to soak everything. When the vest and tie dry out, just stick them in the baggie for a few minutes to absorb more water and you're all set to go again. I really like this neck tie and my opinion is that it works better than the skinny ones with the beads.